The mission of Octavia’s Natural Hair Care Experience is to promote and provide services that simulate the vitality of naturally textured hair while inspiring change in the community by advocating for a green lifestyle. The Green and Natural movement is the salon’s public awareness campaign. This multifaceted movement is a grass roots call to action to impact social, economic and environmental change in Chicago’s Southland community by working to expand its livable communities – healthy, safe and walkable environments that offer timely transportation to schools, jobs, services and basic needs.